The New Zealand Children’s Screen Trust is part of the Tick for Kids campaign (www.tick4kids.org.nz). Tick for Kids is working to make sure children are a central focus in the lead up to the 2014 election and into the next parliament with the call, “It takes a child to raise a country!” The NZCST asks
NZCST trustee Dr Ruth Zanker talks about the importance of our kids seeing themselves and their stories on screen.
Children’s screen time, watching television and films, internet time and gaming, is often cast in a negative light. The American Academy of Paediatrics, for example, warns that: “Studies have shown that excessive media use can lead to attention problems, school difficulties, sleep and eating disorders, and obesity.” Parents limit screen time not only on the